15 Best Water-Based Pomades for 2026 (Wash Out Easily)
You crush 2026’s toughest styles with water-based pomades that hold strong and wash out easy. Pick Viking Revolution for extreme hold and rich shine, or go for Fix Your Lid’s lightweight citrus boost.
CRVFT delivers clear, scented hold; Victory Barber and Uppercut offer reliable shine and grip. You stay fresh from sunrise to sunset, no flakes or buildup. Your perfect match is just ahead.
| Viking Revolution Extreme Hold Pomade for Men |  | Best Overall | Hold Strength: Extra Firm | Finish: High Shine | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
| Viking Revolution Spiced Vanilla Hair Pomade (4oz) |  | Best Fragrance | Hold Strength: Extreme Hold | Finish: High Shine | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
| CRVFT Gel Pomade 4oz (Clear Scented) |  | Best for Fine Hair | Hold Strength: Medium Hold | Finish: High Shine | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
| Fix Your Lid Extreme Hold Pomade |  | Best Travel Size | Hold Strength: Extreme Hold | Finish: High Shine | Size (oz): 3.75 oz | VIEW LATEST PRICE | Read Our Analysis |
| Fix Your Lid Hair Pomade 3.75oz |  | Best Medium Hold | Hold Strength: Medium | Finish: High Shine | Size (oz): 3.75 oz | VIEW LATEST PRICE | Read Our Analysis |
| REUZEL Extreme Hold Matte Pomade |  | Best Matte Finish | Hold Strength: Extreme Hold | Finish: Matte | Size (oz): Not specified | VIEW LATEST PRICE | Read Our Analysis |
| TipTop Matte Water Based Medium Hold Pomade 4.25oz |  | Best Natural Look | Hold Strength: Medium Hold | Finish: No Shine | Size (oz): 4.25oz | VIEW LATEST PRICE | Read Our Analysis |
| Lockhart’s Goon Grease Pomade – Citrus Scent 3.4oz |  | Best All-Day Hold | Hold Strength: Firm Hold | Finish: High Shine | Size (oz): 3.4 oz | VIEW LATEST PRICE | Read Our Analysis |
| TIP TOP Original Water Based Pomade 4.25oz |  | Best Classic Pomade | Hold Strength: Heavy Hold | Finish: Medium Shine | Size (oz): 4.25oz | VIEW LATEST PRICE | Read Our Analysis |
| Ocean View Deep Waves Pomade (4oz) |  | Best for Wave Building | Hold Strength: Strong Hold | Finish: Silky Smooth | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
| Uppercut Deluxe Hair Pomade 3.5 Ounces |  | Best Barber Favorite | Hold Strength: Strong Hold | Finish: High Shine | Size (oz): 3.5 Ounces | VIEW LATEST PRICE | Read Our Analysis |
| American Crew Pomade for Hold & Shine |  | Best Lightweight Shine | Hold Strength: Medium Hold | Finish: High Shine | Size (oz): 3 oz | VIEW LATEST PRICE | Read Our Analysis |
| Viking Revolution Sweet Tobacco Hair Pomade (4oz) |  | Best Tobacco Scent | Hold Strength: Extra Firm | Finish: Extra Shine | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
| Victory Barber Pomade for Men (3.1 oz) |  | Best Unique Aesthetic | Hold Strength: Firm Hold | Finish: Smooth Shine | Size (oz): 3.1 Ounce | VIEW LATEST PRICE | Read Our Analysis |
| Viking Revolution Sandalwood Hair Pomade (4oz) |  | Best Sandalwood Scent | Hold Strength: Extreme Hold | Finish: High Shine | Size (oz): 4oz | VIEW LATEST PRICE | Read Our Analysis |
More Details on Our Top Picks
Viking Revolution Extreme Hold Pomade for Men
Looking for a water-based pomade that delivers extreme hold without sacrificing washability? You’ve got it with Viking Revolution. It gives you an extra firm, strong hold and high shine. Yet, it rinses out easy—no residue, no hassle.
You can style pompadours, slick backs, or side parts without helmet hair. It’s water-soluble, so cleanup takes seconds. You get all-day control with natural ingredients like castor oil, which supports hair growth and keeps your hair healthy.
There’s no drying or damage, just a light scent and zero harsh chemicals. You’re covered by The Viking Promise: if you’re not satisfied, they’ll fix it.
- Hold Strength:Extra Firm
- Finish:High Shine
- Size (oz):4oz
- Washability:Easy to wash out
- Scent:Light scent
- Hair Type Suitability:All hair types
- Additional Feature:Castor oil promotes hair growth
- Additional Feature:Natural ingredients avoid damage
- Additional Feature:The Viking Promise guarantee
Viking Revolution Spiced Vanilla Hair Pomade (4oz)
Who says you can’t have extreme hold without the stiffness? Viking Revolution Spiced Vanilla Hair Pomade gives you unmatched control; it tames stubborn hair without flaking or weight. You get a high-shine finish that looks polished by day and turns heads at night.
It’s water-based, so you can apply it smoothly and wash it out easily with just water. The subtle spiced vanilla scent lingers, leaving a masculine impression. No matter your style—textured pushback, faux hawk, or classic side part—it holds strong from sunrise to sunset.
With this 4oz pomade, you’re ready for anything; you never sacrifice comfort for performance.
- Hold Strength:Extreme Hold
- Finish:High Shine
- Size (oz):4oz
- Washability:Easy to wash out
- Scent:Spiced Vanilla
- Hair Type Suitability:All hair types
- Additional Feature:Spiced vanilla leaves lasting impression
- Additional Feature:Style stays from sunrise to sunset
- Additional Feature:Absolute control for perfectionists
CRVFT Gel Pomade 4oz (Clear Scented)
Want a water-based pomade that delivers strong hold without the stiffness? CRVFT Gel Pomade gives you medium hold and high shine; no crunch, no mess. You’ll love the clear, clean finish that works on short or medium, thick or thin hair.
Slightly damp hair? Perfect; just avoid waterlogging to prevent clumps. You get an all-day style with a fresh aqua musk scent that’s subtly sharp. Washes out easy; no double-cleansing needed. It’s water-soluble, so you skip the residue.
Stylists recommend it, and the no-questions return policy means you’re covered. You’ll actually look polished, not greasy. This one’s your new go-to: for real.
- Hold Strength:Medium Hold
- Finish:High Shine
- Size (oz):4oz
- Washability:Water soluble & easy to wash out
- Scent:Fresh aqua musk
- Hair Type Suitability:All hair types
- Additional Feature:Fresh aqua musk scent
- Additional Feature:Stylist approved formula
- Additional Feature:Community-backed small business
Fix Your Lid Extreme Hold Pomade
Need a pomade that locks your style in place for over 10 hours without greasy residue? Fix Your Lid Extreme Hold Pomade gives you maximum control with high shine and a non-greasy, lightweight feel. You’ll love the citrus scent and how it works on all hair types: straight, wavy, curly, or textured.
Just apply to clean, dry hair for a sharp, polished look that stays put all day. It’s travel-friendly at 3.75 oz, so you can touch up on the go. Best part? It rinses out easily with water, no buildup. This water-based gel keeps you looking sharp without the mess.
- Hold Strength:Extreme Hold
- Finish:High Shine
- Size (oz):3.75 oz
- Washability:Easily rinses off with water
- Scent:Citrus
- Hair Type Suitability:All hair types
- Additional Feature:Travel size, convenient carry
- Additional Feature:Long-lasting over 10 hours
- Additional Feature:Non-greasy, maintains natural movement
Fix Your Lid Hair Pomade 3.75oz
Looking for a water-based pomade that delivers a sharp, high-shine finish without weighing your hair down? Try Fix Your Lid Hair Pomade 3.75oz. It gives you medium hold and a polished, slick look that lasts all day.
The lightweight, non-greasy formula controls flyaways and works great for slick-backs or defined styles. You can restyle easily, and it washes out completely with water; no residue or buildup. It’s ideal for all hair types and fits any routine.
Just apply to clean, dry hair, work it in, and go. Simple, shiny, and hassle-free—that’s what you get.
- Hold Strength:Medium
- Finish:High Shine
- Size (oz):3.75 oz
- Washability:Easy to wash out
- Scent:Not specified
- Hair Type Suitability:All hair types
- Additional Feature:Pleasant citrus scent
- Additional Feature:Lightweight, easy application
- Additional Feature:All-day hold, no stiffness
REUZEL Extreme Hold Matte Pomade
Who expects maximum control without sacrificing ease of cleanup? You do, and REUZEL delivers. This extreme hold matte pomade locks styles in place all day with zero shine, giving you dry, textured definition that lasts.
Its water-based formula washes out easily with no residue or flaking. You get strong hold without heaviness; just volume and structure for short to medium styles. Fine or thick hair, it doesn’t matter; this pomade handles it all.
The subtle sugary rum scent stays fresh without overwhelming. It’s ideal for on-the-go use, giving you flexibility, strength, and simple cleanup whenever you need it.
- Hold Strength:Extreme Hold
- Finish:Matte
- Size (oz):Not specified
- Washability:Easy to wash out
- Scent:Subtle sugary rum
- Hair Type Suitability:All hair types
- Additional Feature:Subtle sugary rum fragrance
- Additional Feature:Flake-free, no buildup
- Additional Feature:Adds volume and definition
TipTop Matte Water Based Medium Hold Pomade 4.25oz
Want a clean, natural look that lasts all day without the grease? TipTop Matte Water Based Medium Hold Pomade gives you just that: solid medium hold with zero shine. You’ll love how it works into your hair smoothly, offering a finish that looks effortless but stays put.
It’s water-based, so it washes out fast with just shampoo—no buildup. The mild signature scent isn’t overpowering; it is perfect for daily wear. Approved by So Cal barbers, it’s ideal for classic cuts. At 4.25 oz, you’ve got plenty to work with.
Whether you’re slicking back or side-parting, this pomade keeps it real: natural, light, and totally easy to manage.
- Hold Strength:Medium Hold
- Finish:No Shine
- Size (oz):4.25oz
- Washability:Washes out easily
- Scent:Mild Scent (Tip Top Signature)
- Hair Type Suitability:All hair types
- Additional Feature:Tip Top barbers approved
- Additional Feature:Signature mild scent
- Additional Feature:Natural look, no shine
Lockhart’s Goon Grease Pomade – Citrus Scent 3.4oz
Need a water-based pomade that keeps up with your boldest styles without sacrificing washability? Lockhart’s Goon Grease has your back. You get high-shine, firm hold that lasts all day; no flaking, no fallout. It’s infused with beeswax and natural ingredients to nourish your hair while locking in style, even under heat.
The citrus cologne scent keeps you smelling sharp, and the 3.4oz tub delivers plenty of product. Best part? It rinses out easy with just water; zero buildup. Hand-poured in Longmont, Colorado, this family-run favorite stays put through anything.
You want apocalypse-proof style? This is it.
- Hold Strength:Firm Hold
- Finish:High Shine
- Size (oz):3.4 oz
- Washability:Fully water-soluble; rinses out with just water
- Scent:Citrus Cologne
- Hair Type Suitability:All hair types
- Additional Feature:Beeswax-infused for nourishment
- Additional Feature:Heat resistant formula
- Additional Feature:Apocalypse-proof style hold
TIP TOP Original Water Based Pomade 4.25oz
Looking for a pomade that delivers heavy hold without the hassle of stubborn residue? TIP TOP Original Water Based Pomade gives you strong control and medium shine while washing out clean; no greasy buildup. You’ll love its mild, sweet caramel scent that’s noticeable but never overpowering.
This 4.25oz water-based formula works on any haircut, offering reliable hold and easy restyling. Trusted by expert barbers in Southern California, it’s a go-to for guys who want performance without compromise. You can style freely, then rinse it out effortlessly with water. TIP TOP keeps your hair looking sharp and your routine simple. It’s classic grooming, upgraded.
- Hold Strength:Heavy Hold
- Finish:Medium Shine
- Size (oz):4.25oz
- Washability:Washes out easily
- Scent:Mild Sweet (caramel notes)
- Hair Type Suitability:Any haircut or style
- Additional Feature:Mild caramel-like scent
- Additional Feature:Barber-approved in So Cal
- Additional Feature:Original classic pomade formula
Ocean View Deep Waves Pomade (4oz)
Who’s nailing the 360 wave look in 2026 without the residue? You are, with Ocean View Deep Waves Pomade. This water-based cream delivers serious hold for all hair types, locking in sharp patterns from day one to deep wolfing.
It spreads silky smooth, tames your crown, and washes out easy; no buildup, no fuss. The strong hold keeps waves crisp while the fresh barbershop scent stays clean for school, work, or the gym.
Designed for pros and dedicated wave chasers, it’s your go-to for training and maintaining 360s. Grab the 4oz tin and keep your routine sharp, slick, and residue-free.
- Hold Strength:Strong Hold
- Finish:Silky Smooth
- Size (oz):4oz
- Washability:Easy to wash off
- Scent:Barbershop scent
- Hair Type Suitability:All hair types
- Additional Feature:Designed for 360 wave training
- Additional Feature:Great barbershop scent
- Additional Feature:Professional wave maintenance support
Uppercut Deluxe Hair Pomade 3.5 Ounces
Want strong hold without the stiffness or residue? Uppercut Deluxe delivers with its water-based formula that rinses out easily; no buildup, no greasy mess. You get firm control and high shine; perfect for pompadours, slick backs, or side parts.
It works on straight, wavy, or curly hair, taming flyaways and defining sharp lines. Just apply to dry, clean hair and style with fingers or a comb. The coconut-scented pomade layers well for extra hold or shine. Trusted by barbers worldwide for over 15 years, it’s the original that started it all: durable, reliable, and never flaky.
- Hold Strength:Strong Hold
- Finish:High Shine
- Size (oz):3.5 Ounces
- Washability:Easy to wash out
- Scent:Smooth coconut
- Hair Type Suitability:Straight, curly, or wavy
- Additional Feature:Smooth coconut scent
- Additional Feature:Barber-grade trusted for 15+ years
- Additional Feature:Layer for more hold/shine
American Crew Pomade for Hold & Shine
Need a polished, high-shine finish that lasts all day without the greasy residue? American Crew Pomade for Hold & Shine gives you exactly that. It’s water-based, so it washes out easily and delivers medium hold with serious shine: perfect for slick, classic styles.
You’ll love how it tames textured hair without stiffness. Just work a small amount through dry or towel-dried hair, then style as desired. It’s a flexible, gel-like alternative that controls short to medium lengths with ease.
Trusted by men who want a sharp, reliable look, it’s part of American Crew’s mission to elevate your style without compromise.
- Hold Strength:Medium Hold
- Finish:High Shine
- Size (oz):3 oz
- Washability:Water-based; easy to wash out
- Scent:Not specified
- Hair Type Suitability:Short to medium hair
- Additional Feature:Flexible alternative to gel
- Additional Feature:Trusted mens grooming leader
- Additional Feature:Controlled slick look anytime
Viking Revolution Sweet Tobacco Hair Pomade (4oz)
Looking for a water-based pomade that delivers strong hold and dazzling shine without weighing your hair down? Try Viking Revolution Sweet Tobacco Pomade. It gives you extra firm hold and high shine; it is perfect for pompadours, slick backs, or side parts, and there is no helmet hair here.
You can style it easily and wash it out fast thanks to its water-soluble formula. Infused with castor oil, it supports hair health and growth and skips harsh chemicals. You’ll love the rich scent and how fresh your hair feels. If you’re not 100% happy, the Viking Promise ensures you’re covered: just reach out, and they’ll fix it.
- Hold Strength:Extra Firm
- Finish:Extra Shine
- Size (oz):4oz
- Washability:Easy to rinse out
- Scent:Sweet Tobacco
- Hair Type Suitability:All hair types
- Additional Feature:Great scent experience
- Additional Feature:Helps hair feel healthy
- Additional Feature:Build any bold look
Victory Barber Pomade for Men (3.1 oz)
Who says a water-based pomade can’t stand up to the rough and tumble of real life? Victory Barber Pomade does; it gives you a firm hold with smooth shine and stays put, even after a brawl. You’ll love how it polishes classic styles and keeps grip without flaking.
It smells like grandpa’s pipe tobacco, setting it apart from fruity unisex scents. The violet pigment adds a masculine touch, protecting silver, grey, or blonde hair from dulling. You get high shine, strong hold, and easy washout—all in a 3.1 oz jar made in the USA with quality ingredients built for men who mean business.
- Hold Strength:Firm Hold
- Finish:Smooth Shine
- Size (oz):3.1 Ounce
- Washability:Easy wash out
- Scent:Pipe tobacco
- Hair Type Suitability:All hair types
- Additional Feature:Violet pigment protects silver hair
- Additional Feature:Smells like pipe tobacco
- Additional Feature:Withstands impact, fisticuff-tested
Viking Revolution Sandalwood Hair Pomade (4oz)
Want extreme hold without the crunch? Viking Revolution Sandalwood Hair Pomade gives you all-day control with zero stiffness or flakes. You lock in sharp styles: pompadours, slick backs, side parts. You do this without sacrificing movement. Its water-based formula means you wash it out quick, no hassle.
You get high shine and a strong, polished finish that stays put. Enriched with castor oil, it nourishes your hair while you style. The sandalwood scent is clean, subtle, and lasts all day. You stay confident, groomed, and ready for anything. Plus, it’s 4oz of value.
Don’t like it? The Viking Promise has your back; just reach out.
- Hold Strength:Extreme Hold
- Finish:High Shine
- Size (oz):4oz
- Washability:Water-based formula washes out easily
- Scent:Sandalwood
- Hair Type Suitability:All hair types
- Additional Feature:Clean sandalwood fragrance
- Additional Feature:Enriched with castor oil
- Additional Feature:Built to last with style
Factors to Consider When Choosing Water-Based Pomades
You want a pomade that matches your needs, so check the hold and shine. Some give a sleek look; others stay natural. It’s easy to wash out, but make sure it works with your hair type and doesn’t clash with your scent preferences.
Pick one that balances all these factors without any hassle.
Hold Strength Level
How do you ensure your style stays sharp from morning to night? Choose a water-based pomade with the right hold strength. You’ve got options—from medium to extreme—so pick what matches your look and routine.
Need all-day control for a slick back or pompadour? Go for extreme hold; it locks styles in place without flaking, even if you’re active. Prefer something more flexible? Medium hold keeps your hair in check but lets you restyle and washes out easier.
Want both hold and texture? Some high-hold pomades deliver matte finishes, giving grip without shine. The best part is that you don’t sacrifice performance for cleanup; many offer strong hold and zero buildup. Just rinse with water.
Whether you need light support or rock-solid control, there’s a water-based formula that keeps your style sharp, comfortable, and totally manageable from sunrise to sunset.
Shine Intensity Options
Hold strength sets the foundation, but shine intensity shapes the final look. You’ve got options: high, medium, or no shine; each transforms how your style lands.
Want sleek and polished? Go for high-shine formulas that deliver luster without greasiness or helmet hair. They’re perfect for slicked-back styles or sharp side parts.
Leaning toward a more casual, textured finish? Matte water-based pomades give you that natural, no-shine look that blends seamlessly with relaxed styles. Your hair type plays a role too: finer hair often shines more easily, while thicker textures might tone down the glow.
Match the finish to your vibe: high shine for refinement, matte for understated cool. Don’t overlook the product’s stated finish since brands design each formula with a clear aesthetic in mind. Pick the shine that fits your look, not just your hair.
Ease Of Washout
Ever wonder why your hair feels fresh after a single wash, even after all-day styling? That’s the power of water-based pomades. They’re made to rinse out easily with just water, so you’re not stuck scrubbing or using harsh shampoos. Since they’re water soluble, buildup isn’t an issue; you wash once and it’s gone. You get solid hold all day without greasy leftovers. No crunch, no flakes, just clean hair.
Unlike oil-based versions, these don’t clog or weigh strands down. The lightweight finish feels natural and washes away fast. Even strong scents don’t affect how cleanly it rinses. You’ll step out of the shower with the same fresh feel you started with. It’s low-maintenance styling at its best: no extra steps, no residue. Just style, wear, and wash out with ease. Perfect for daily use when you want clean results without compromise.
Hair Type Compatibility
What kind of hair do you have, and how does it respond to product? Water-based pomades work well for straight, wavy, curly, and coily textures since they rinse out easily and won’t cause buildup. If you’ve got fine or thin hair, you’ll appreciate how these formulas add hold without weighing strands down. They offer anything from high shine to a natural or matte finish; so pick one that matches your hair type and desired look.
Thicker or textured hair benefits from stronger-hold versions that tame flyaways and keep shape all day. Even if you style a pompadour or slick back, you’ll get control without stiffness or crunch. Most water-based pomades feel lighter than oil-based ones, making them ideal for daily wear. You can reapply midday and wash it all out at night: no heavy residue, no hassle.
Scent Profile Preference
You’ve considered how water-based pomades work with your hair type. Now turn your attention to how they smell. Scent matters more than you might think; it shapes your daily experience. You’ll find options from light citrus and vanilla to bold spiced vanilla, sandalwood, or even pipe tobacco.
Some scents are subtle, barely there, while others pack a distinct, long-lasting punch. Think about where you wear it: a strong musk might not suit the office, but could impress on a night out. Fragrance sets the tone—fresh, warm, woodsy, or clean. If you’re sensitive or prefer discretion, go for unscented or lightly scented formulas.
You can match your pomade’s aroma to your cologne or the season. A coconut scent feels right at the beach; sandalwood fits a winter evening. Pick a scent you won’t mind all day because you’ll notice it—and so might everyone around you. Choose wisely.
Application Texture Feel
How does it feel when you run the pomade through your hair? Smooth, light, and never greasy. Water-based formulas spread easily, letting you style without tugging or clumping. You’ll notice a soft texture that keeps your hair moving naturally; it is not weighed down. There’s no sticky residue or crunch: just a clean, flexible finish that looks and feels fresh all day.
Unlike heavier waxes or oil-based products, these rinse out fast with just water; you won’t deal with buildup. Some even add a subtle scent—like citrus or vanilla—that makes styling more enjoyable. You get control without sacrificing comfort, making the texture ideal for daily use. It’s the kind of feel that keeps you coming back: simple, clean, and effective.
You don’t just style your hair; you enjoy the process.
Style Longevity Performance
Longevity starts with the right hold. You want a water-based pomade that keeps your style locked from sunrise to sunset without feeling stiff or leaving flakes. These formulas deliver all-day control while staying non-crunchy and movable.
Unlike oil-based versions, they wash out easily; so you avoid buildup even with daily use. Some top picks even offer the strongest hold possible; this is perfect for slick backs, pompadours, or textured finishes that last. High shine often comes with that hold, giving you a polished look without greasy residue.
And don’t worry if your hair’s tricky: these pomades work on straight, wavy, curly, thick, or thin hair. You get durable shaping power without sacrificing ease or hair health. Performance matters, and with the right product, your style stays sharp, flexible, and fresh all day.
Frequently Asked Questions
Can Water-Based Pomades Cause Hair Loss?
No, water-based pomades don’t cause hair loss. You’re safe using them daily since they wash out easily and don’t clog pores.
Just avoid pulling on your hair when styling; you’ll keep your scalp healthy and happy.
Are Water-Based Pomades Safe for Color-Treated Hair?
Yes, they’re safe for color-treated hair. You won’t strip pigment because they’re gentle. They wash out easily with water, won’t weigh hair down, and don’t leave buildup. This makes them perfect for keeping dyed hair vibrant and healthy between salon visits.
Do Water-Based Pomades Work in Humid Climates?
Yes, they hold up in humidity better than grease-based ones. You’ll apply them, style your hair, and stay confident. They dry fast, resist sweat, and won’t melt.
Reapply if needed; however, most keep your look intact even when it’s hot and sticky outside.
Can I Use Water-Based Pomade Every Day?
Yes, you can use water-based pomade every day. It’s lightweight, washes out easily, and won’t clog your pores.
Just cleanse well to keep your scalp healthy and avoid buildup over time.
Do Water-Based Pomades Expire?
Yes, they do expire. You’ll notice changes in smell, texture, or color over time. Most last 12–24 months.
Keep the lid closed; avoid heat, and you’ll stretch their life. Check the label: you can’t beat that freshness.
Conclusion
You’ve got plenty of great water-based pomades to choose from in 2026. They’re easy to wash out, offer strong hold, and smell amazing. Whether you like extreme hold or a natural finish, there’s something here for you.
Pick based on your hair type, desired shine, and scent preference. You’ll look sharp and feel fresh all day: no residue, no hassle. Make the right choice and own your style with confidence.
